Everland amusement park teamed up with SM Entertainment to introduce SM Culture Universe through Augmented Reality.

AR Experiences are available on major areas and rides in Everland such as the Hurricane, Bumper Car, Amazon Express and Music Garden and includes AR photo zones and WebAR games.

Visitors challenged to survive the attack and defeat giant Black Mamba snake, catch flying puzzle pieces, invited to take photo with Kpop band member characters and even try themselves on the K-pop album covers.